Social games firm Booyah recently inked a deal for Kiss to webcast a gig in its Nightclub City Facebook game. Now the company has released stats on the success of the promotion. In the three weeks before the webcast, Kiss songs were made available as playlists in the game, notching up 16 million listens. The Kiss concert banner add was seen 3.3 million times in two days, with a 73% click-through rate (no typo: 73%!). Meanwhile, during the webcast itself, 1.35 million players clicked on the ‘Video’ button to tune in. However, the benefits for Kiss were also social: during the campaign, the number of people Liking the band’s Facebook page was up 750%.Read more:

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