Gym Class Heroes singer Travie McCoy released his first solo album this year, and promoted it through a deal with music site Headliner.fm. It’s just released some figures for the campaign, claiming that Travie “reached over 5 million new fans”, while getting more than 9,000 other artists to help promote the Billionaire album. But what does this mean in terms of actual results? Well, 8,197 clicks of the video on YouTube, 2,454 visits to his official website, 6,420 clicks on a free download link, and “22,000+ overall clicks”. Or, to put it another way, 0.44% of those five million ‘new fans’ were interested enough to click on a link.Read more: http://tinyurl.com/38goblz
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…