MOG boss David Hyman joined in the debate around digital music startups last week, taking an optimistic view about the market and his company in particular. Now CNET has dug into the figures in an attempt to show that Hyman’s optimism may be misplaced. It cites Quantcast figures showing MOG’s monthly visitors falling from three million a year ago to two million today, as well as NPD research categorising MOG in its “low usage and low awareness” category of music services. “The company’s awareness was at two percent,” claims NPD analyst Russ Crupnick, who adds that MOG’s numbers are comparable to SpiralFrog. Ouch.