The French government is trying to boost sales of legal digital music by selling Carte Musiques to 12-25 year-olds, which cost €25 but are redeemable for €50 of music. So how’s it going? Well, since the card was launched on 28 October, more than 10,000 have been bought. The government is aiming to sell one million of the cards a year, so it’s a slow start, but the marketing will presumably now kick into gear. The scheme has been criticised by some local retailers though – Billboard claims it’s possible to redeem the cards on iTunes for apps and movies, not just music.

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