In its heyday, MTV Unplugged was a key stepping stone for bands on the up, and big bands wanting to show their rootsier side. It’s now enjoying an online resurgence, with MTV ordering new episodes to be shown on its websites. “The Internet is providing us with a similar opportunity to what happened at MTV in its early days,” says MTV Networks president Van Toffler. “We can really shine a light on the subversive subculture of music.” He’s aiming to bag Prince for an upcoming online episode of Unplugged, and says that other vintage MTV shows including Headbangers Ball and Yo! MTV Raps may also be revived online. There are plans for social features around these shows too, encouraging people to watch with friends, and maybe even interact with the artists.
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…