A University of Oslo research team has just published the results of a study into usage of Aspiro’s WiMP streaming music service – one of the first large-scale studies of its kind. Findings include the fact that in the nine weeks of the study, the average WiMP user listened to 92 different artists. The study also found that many users are listening to full albums rather than cherry-picking tracks. The research also looked into the effects that festivals have on people’s streaming habits, claiming that WiMP stats prove that they listen to more small and medium-sized artists around these events, spurred by their appearances on-stage (or on TV, for those at home).

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