Earlier this week, we wondered why the Beatles hadn’t made a splash in the UK charts this weekend, despite their big digital launch on iTunes last week. Well, call today Egg-On-Face Words-Eating Day, because Apple has revealed that in the first week, more than 450,000 Fab Four albums and two million individual tracks were sold. The US accounted for 119,000 album sales, including 13,000 digital-box sets at $149.99 a pop. It seems the Beatles sold a shedload of digital songs after all, but dispersed enough between albums to prevent the chart dominance that had been predicted. Billboard points out that the Beatles also benefited last week from aggressive price discounts on their CDs from Amazon, as a spoiler to the iTunes promotion.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…