26% of viewers are using Twitter or Facebook as an extension of their viewing, with that rising to 43% among 18-34 year-olds. 39% of women aged 18-34 have commented on Facebook during the show itself (for men that’s 21%), while up to a million viewers have used the new X Factor Live Chat feature on the official website. What’s more, 20% of 18-34 year-olds have downloaded performances from the show on iTunes.Read more: http://tinyurl.com/2uz6f4x

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