Research conducted by Telenor indicates that 35% of the usage of Scandinavian streaming music service WiMP is on mobile phones.Telenor Group’s Beathe Due presented some findings from a nine-week study of WiMP user habits today at the LeWeb conference in Paris. She said that 65% of streams during the research period were to the WiMP desktop client, 20% to iPhones and 15% to Android handsets.Telenor also found that on average there is one search for every 11 songs played on the service, which is run by Aspiro. “People really love to search, discover and rediscover music, and be surprised,” she said.As many as 78% of users share music with their friends in the form of playlists, although interestingly, 93.6% of playlists on WiMP are created for private usage only – they’re not shared at all.More stats: “The average user is listening to 92 different artists in the nine-week period,” said Due.”The average WiMP user is 37 years old, lives in Oslo, goes to work every morning, and the party ends at 10. Luckily, it’s different at weekends!”Due also explained that during a recent music festival, all 81 artists performing at the event had their music streamed on WiMP. Artists also saw a spike in streams while they were actually on stage, and many doubled their number of WiMP streams during the event.”A large local music event really matters, both for the artists on-stage, and in the clouds,” said Due. “It really shows how we are all living in webs of relationships, sharing moments of great experiences.”
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