iTunes remains the largest digital music retailer by far in the US, taking a 66.2% share in the third quarter of this year, according to new figures released by NPD Group. That’s up from 63.2% in Q3 2009. NPD claims that Amazon’s share rose from 11% to 13.3% in the same period, meaning that its aggressive discounts and deals are still not taking a big bite out of Apple’s store. The Wall Street Journal reported the news while digging into those discounts, pointing out that Amazon continues to take a financial hit when selling big new albums for $3.99 – such as the recent Kanye West album – since it pays the full wholesale price to labels. If these deals are loss-leaders designed to attract and then retain new customers, the NPD figures indicate they may not be working as well as Amazon had hoped.
NPD puts numbers to US digital music market share
