We’ve reported before on the startling success of AEI Media’s UKF brand on YouTube – its YouTube channel notched up more than 25 million plays in November last year alone. Now the company is working with North London dubstep act Modestep, whose single Feel Good comes out on 7 February. The video was uploaded to YouTube just before Christmas, and in two weeks has been watched more than 1.2 million times. “Radio 1 playlist people please take note!” tweets AEI’s Diluk Dias. Well, quite. As a case study in using YouTube to build buzz around an act, it’s impressive to say the least.Read more: http://tinyurl.com/36824pf

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