Mobile Roadie boss Michael Schneider said yesterday that the company will expand its self-serve apps platform to Nokia devices within 30 days, and iPad within two months. However, he said the company – which currently helps labels and artists publish apps for iPhone, Android and BlackBerry – is taking a ‘wait-and-see’ approach to Windows Phone 7. Schneider also suggested that ‘apps as albums’ could succeed where iTunes LP flopped, and warned of increasing battles between labels and managers over who controls an artist’s app. “This is like websites were in 98 or 2000, where the label wants to control it, and the manager wants to control it. And it’s whoever gets there first. We are Switzerland! We love both of them…”

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