Sony’s new Music Unlimited cloud service is getting a big push at MIDEM, including the announcement of its launch in four new European countries, joining the UK and Ireland. Yesterday saw Sony host a panel session with the digital bosses of all four major labels – insert own antitrust joke here. Sony Music’s Thomas Hesse hailed the fact that Music Unlimited will expand beyond Sony devices to iOS and Android, while UMG’s Rob Wells claimed this kind of cloud service will not cannibalise existing digital sales. “Services like this do not compete with the existing services in my mind, and research that we’ve carried out bears that out too.” Meanwhile, Hesse warned against the idea of introducing a free element. “Free doesn’t really make any money. We definitely feel that when something’s free it’s promotional. And anything that’s free has to ultimately lead to an upsell that ultimately generates real revenues.” 
Source: Music Ally Blog

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