These may be the end-times, what with Lady Gaga in place as ‘creative director’ of Polaroid, and now Black Eyed Peas mainman accepting a position as ‘director of creative innovation’. Cynical types might suggest a more suitable title in both cases would be ‘VP of taking large sacks of sponsorship cash while turning up to the odd press event’, but we would never be so rude. Anyway, Intel is staying mum on exactly what Will will be doing, but head of marketing Deborah Conrad says in a statement that “It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment.” 
Source: Los Angeles Times 

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