Vevo CEO Rio Caraeff says the music videos service is aiming to launch in the Middle East and North Africa by summer. “We’re trying to launch as soon as possible later this year, to bring Vevo to the region,” he tells The National. “I think the middle of the year, within the late-Q2 timeframe, is probably… realistic.” That’s based on signing the necessary licensing deals with labels in the region to ensure there is plenty of Arabic content at launch, alongside its existing global deals for Western artists on the major labels. “The rights for the local repertoire, in the UAE and from companies like Rotana… we don’t have yet. So we’re in the process of trying to license that.” Why is the Middle East a priority? One of Vevo’s investors is the Abu Dhabi Media Company.
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