Mike Skinner is bringing The Streets to a close with a final album, Computers and Blues, which is out today. WMG’s Atlantic team have been working on an innovative digital campaign around the album. It includes an iPhone app called Mike Scanner, which includes streaming music, news and tourdates. However, it also gets fans to scan barcodes – including cans of soup – to get access to exclusive content over the coming months. Meanwhile, Skinner is releasing a Choose Your Own Adventure-style interactive film to accompany the album, which made its debut on his The Beats YouTube channel on Friday.

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