MOG CEO David Hyman has been talking to Hypebot about the company’s business model, including an explanation of why MOG has such a limited free trial before getting users to pay. “To provide more than what we provide, it would incur significant costs from the labels, and they’ll still restrict the amount of free we can provide. The fees associated with providing free beyond the type of free trial we have are cost prohibitive. The labels want pretty high rates on a per track per stream basis. The modeling we’ve done is telling us that we could not offset the costs with conversion and advertising… The rates the way they are, you cannot provide real free.”

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