In the last three years of smartphones, Nokia has fallen behind its rivals, missed major trends, and isn’t even fighting them with the right weapons. Those are the views of… Nokia CEO Stephen Elop. An internal memo has leaked in which Elop outlines the challenges facing Nokia in blunt terms. “While competitors poured flames on our market share, what happened at Nokia? We fell behind, we missed big trends, and we lost time. At that time, we thought we were making the right decisions; but, with the benefit of hindsight, we now find ourselves years behind,” he writes. “The first iPhone shipped in 2007, and we still don’t have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.” Elop compares Nokia to a North Sea oilman, forced to leap off a ‘burning platform’ to save his life after an explosion. The memo sets the scene for this Friday’s announcement of the company’s new strategy.
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