Startup OMP3 has relaunched with an intriguing business model: ‘A full brandable music portal solution for any website’. Essentially, it’s a plug-in that allows sites to make eight million songs available for streaming, while making money around that from advertising and affiliate fees from downloads. “Our software utilizes the power of viral music sharing and is fully integrated with leading social platforms like facebook and Twitter,” says the company’s site. So where does the music come from? Grooveshark. OMP3 is using Grooveshark’s API to pull in the latter’s catalogue. Expect this to spark controversy, given some rightsholders’ legal battles with the music company. 

Source: Digital Music News 

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