The boss of Sony Computer Entertainment Australia Michael Ephraim has made some comments in an interview that we sense may not be welcomed by the label part of Sony. Ephraim was being interviewed about Sony’s new Music Unlimited service”If we do [get mass take up] then does Sony Music need to provide content to iTunes?,” he said. “Currently we do. We have to provide it to iTunes as that’s the format right now… Publishers are being held to ransom by Apple and they are looking for other delivery systems, and we are waiting to see what the next three to five years will hold.” The quotes jump from music to e-publishing (the ‘publishers’ comment appears to relate to Apple’s recent rejection of a Sony e-books app). Cue headlines all over the web about Sony Music mulling an iTunes pullout. Unless Sony Computer Entertainment execs are now conducting Sony Music’s negotiations in public, we’re calling this one unlikely.
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