Rumer’s Facebook app is simple. Connect to the app, send someone a copy of her cover of Joan Armatrading song ‘Love and Affection’ accompanied by a message, and the download link and message appear on the recipient’s wall with Like and comment buttons for interaction and sharing. The win for Rumer is monitoring user behaviour through the app, and viral marketing. Link:
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…