Sirius XM – the North American subscription satellite radio service – reached 20.2 million subscribers in 2010, up 8% from 2009 and adding 1.4 million in that year alone. It is in a strong position financially as well, despite a fourth quarter loss. The numbers: revenues of $2.82 billion, up 14% from 2009; earnings of $626 million, up 25%; but the most telling is net income which was $43.1 million, compared to a net loss of $538.2 million in 2009. Despite these promising figures, the company reported a fourth quarter loss of $81.4 million, compared to being $11.8 million positive in the same quarter in 2009. Sirius XM expects a good year in 2011 and predicts that it will add 1.4 million net new subscribers and generate full year revenue of $3 billion, partly through an improved outlook for US auto sales, renewed contracts with Howard Stern and the NFL, and investment in new content. Sirius XM ended last year as the second largest US subscription service. Comcast was first, and Netflix was third, although Netflix is expected to overtake Sirius XM soon and currently has just over 20 million subscribers and a stronger growth trajectory.Read more:

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