…has been leaked. Twitter is using a 40 minute video webinar to accompany its presentation pitch to advertisers. Some of the nuggets within the webinar: Advertisers should spend $4 on promoted accounts for every $1 they spend on promoted tweets; promoted tweets are currently distributed only to the Hootsuite dashboard client but all clients will get Twitter ad integration by the end of Q1; Twitter advertisers should expect 1% to 3% of people who see promoted tweets to click through, retweet, @reply or favourite them. Twitter also advises that users will naturally rebel against advertising, and that advertisers should utilise analytics and feedback to gauge the proportion of negative feedback to total impressions, and make appropriate optimisations to target the most relevant users with appropriate tweet content…
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…