Analyst firm Juniper Research has published some more mobile music predictions, claiming that by 2015, more than 178 million people will be paying ‘a monthly subscription for access to music catalogues, either via download or streaming’ – and that this is three times the number of people doing that in 2010. It highlights China and India as particularly ripe for growth. “While streaming is the buzz word in developed markets, we should not forget that it is in markets where a combination of a large population, rising mobile subscriber penetration, and developing economies that represent a golden opportunity for mobile music services,” says author Daniel Ashdown. The report follows a separate set of predictions recently from Juniper that claimed mobile music revenues will total $5.5 billion in 2015 (Bulletin, 22-Feb-11). For comparison, ABI Research recently predicted 161 million subscribers to ‘mobile cloud-based music streaming services’ in 2016 – something we’ll be digging into in tomorrow’s Music Ally Report.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…