Coca-Cola continues its renewed push into music, with a new competition organised around American Idol. It has teamed up with Taio Cruz to crowdsource a new song, to be performed at the show’s season finale. Cruz will start the song and write the beginning of each verse, before calling for fans to help him finish it. The ‘Perfect Harmony’ contest has its own hashtag – #perfectharmony – and includes elements of fan voting to decide which submissions are used for the final song. This is part of Coca-Cola’s wider music push in 2011, which started last month with a 24-hour recording session for Maroon 5 in London – again with lots of fans chipping in.
Like what you’ve read here? This is just a snippet from our subscription service.
Our subscribers get the most important digital music news and analysis delivered to them every morning and full reports every week plus access to a massive archive of data and previous reports.
For a free two week trial of Music Ally, sign up here. No strings attached – we promise!
Tools: platforms to help you reach new audiences
Tools :: We Are Giant
With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…