Subscription service Rhapsody now has 750,000 paying users, with mobile fuelling that growth. “Portability coming to digital music in a real way via the power of these smartphones has been the primary driver of growth. Secondarily, offering a $10 price point for people to get into a portable product was a driver as well,” CEO Jon Irwin tells Billboard. He adds that Rhapsody’s mobile users are roughly equally divided between iPhone and Android, with BlackBerry some way behind. Separately, he tells Business Insider that 30% of Rhapsody usage is now mobile, verus 1-2% a year and a half ago. He also says Rhapsody is working on a scan’n’match feature to let users port their existing music collections to Rhapsody without having to upload them. Source: Business Insider
Rhapsody boss talks mobile growth and cloud competition
