News Corporation has made no secret of its desire to offload Myspace before its traffic and ad revenues fall any further. The sale process kicks off in earnest tomorrow according to All Things Digital, which says a dozen potential buyers will get their first detailed look at Myspace’s books. The report suggests that any deal is unlikely to come in the next fortnight, and cites Vevo, Providence Equity Partners, and Silver Lake Partners as three of the interested parties, while ruling out Zynga (no joke this time – the social games publisher has been tipped as a potential Myspace buyer). Separately, Myspace is working on a new ‘fan intelligence’ initiative called Wildfire, which aims to help artists and labels “understand the tree of engagement that happens in the time that someone does something” online. As you do. Source: All Things Digital – Source: Music Week
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