Two thirds of Spotify Free users are under the age of 29. Spotify has confirmed the figure with Music Ally. When Spotify users are broken down into four categories based on hourly usage per week – light, light/medium, medium and heavy – it’s the heavy users who are most likely to convert from free to paid.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…