Artist managers investing in digital have the potential to disrupt the traditional music industry says Cameo Carlson, the former iTunes and Universal Motown exec who has just joined management firm Borman Entertainment. In a column for Billboard, she claims that technology companies and music labels “just want to prove whose defense is stronger at a time when we need strong offense. Meanwhile savvy artists and artist managers are using the tools at their disposal to build strong minor leagues that can serve to marginalize the majors… Artist Managers have to set up the offense ourselves. We have to take pieces from both sides to create the perfect game. We have to move quickly while Technology and Music Industry are setting up pyro for the halftime show.”

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