Pandora announced last week that it’s been asked by a federal grand jury to provide details of what user data it pulls from handsets, for its own use but also for sharing with advertisers. Now security company Veracode has done some analysis of the app, and claims that among the data being pulled are users’ birthdays, gender and postal codes, as well as their Android ID – the unique ID identifying their handset – and even their GPS location. Addressing users, Veracode explains the implications: “Your personal information is being transmitted to advertising agencies in mass quantities. As more and more “free” applications attempt to monetize their offerings, we will likely see more of your personal information being shuttled out to marketing and advertising data aggregation firms… In isolation some of this data is uninteresting, but when compiled into a single unifying picture, it can provide significant insight into a persons life.” Source: Veracode

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