Britney Spears is the latest artist to adopt blogging platform Tumblr, with an introductory post reading thus: ‘The Official Britney Spears Tumblr Debut. Spread the word, bitches…’ Which is nice. Britney’s Tumblr blog joins her existing Twitter, Facebook, YouTube, Myspace and SoundCloud presences – those are the five highlighted on her Tumblr blog, which is a good sign for SoundCloud. Early indications are that the new site will be used for promotional purposes in the main, such as new videos, track availability and ticket on-sales. It’s part of a wider trend for artists to use Tumblr for their blogs, with the Beastie Boys debuting their latest track on their own Tumblr blog. Source: Social Times

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