The cost-per-click (CPC) for Facebook ads has risen by 40% in the first quarter of this year. The company says the price hike is the result of marketers catching onto the “tremendous value” of advertising on the social network – value that’s seemingly worth ever-more premium prices. Facebook was reportedly making $1.86 billion in advertising revenues in 2010, based on serving up more than 50 billion display ads every month.

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