The cost-per-click (CPC) for Facebook ads has risen by 40% in the first quarter of this year, according to a report from digital marketing company Efficient Frontier. The company says the price hike is the result of marketers catching onto the “tremendous value” of advertising on the social network – value that’s seemingly worth ever-more premium prices. Mashable points out that even before the upswing, Facebook was reportedly making $1.86 billion in advertising revenues in 2010, based on serving up more than 50 billion display ads every month. Music marketers have been experimenting widely with Facebook ads to drive traffic and Likes to their artist pages, but news that prices are going up could be bad for smaller artists without big budgets to scale accordingly.

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