Nokia says its Ovi Store is now generating five million downloads of apps and personalisation content a day – five times the numbers it was doing a year ago. The store now has 40,000 app available, with more than 158 developers having done more than a million downloads through it. In the last two months, more than a quarter of Ovi Store downloads have come from cheaper Series 40 handsets rather than smartphones, as Nokia pushes the Ovi Store into emerging markets. The news came as Nokia announced its new X7 Symbian smartphone, which is focused on entertainment. It’s one of the first devices to use the latest version of the Symbian OS, although Nokia is working on its plans to eventually phase Symbian out in favour of Microsoft’s Windows Phone OS.