Audio startup SoundCloud has a new feature aimed at artists and celebrities, called Takes Questions. Described as ‘experimental’, it lets people take questions submitted via a website, and answer them in audio form. Artists already using Takes Questions include Imogen Heap, Diana Vickers, The Blackout and All Time Low. “To know your questions are actually being heard and answered by the people you admire is far more meaningful and exciting than simply using the written word,” says SoundCloud CEO Alexander Ljung. “At SoundCloud we want to enable the sound creator in everyone, and we intend to continue innovating on our API, as we have with Takes Questions, to make that happen.” Artists can answer questions from a browser, iPhone or Android handset, with tweets automatically sent out to tell the questioner that they’ve been answered. The new service started life as a hack created by SoundCloud’s developers and Heap at the Midem Hack Day in January.

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