Vevo is the fifth most popular US online video property by unique viewers according to comScore’s latest Video Metrix stats. The music videos service attracted 52.6 million viewers in March, who watched more than 241,000 videos between them, for an average of 79.6 minutes per viewer. That means Vevo has overhauled Facebook (48.8 million unique viewers), although it remains behind Microsoft sites (53m), Yahoo sites (56.4m), AOL sites (57m) and Google sites – i.e. YouTube – with 143m. Vevo’s engagement is way ahead of Microsoft, Yahoo and AOL in terms of minutes per viewer, though.Read more:

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