Sorry about this – a little buzzword bingo to finish off this week’s Bulletins. Analyst firm Gartner says that by 2015, more than 50% of ‘organisations that manage innovation processes will gamify those processes’. The company’s new report also claims that “By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application”. The release also mentions crowdsourcing, feedback loops, engagement, compelling narrative and ‘enterprise context planning efforts’. Bingo! Actually, if you want a more interesting take on gamification, click here and watch Starling co-founder Kevin Slavin talk about why the term is often a load of baloney – but also why you can learn from seeing how game designers view the world.

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