Ticketmaster has announced a new partnership with MarketShare that will bring dynamic pricing tools to its service, with partner venues able to adjust ticket prices more often in response to demand from fans (or, indeed, lack of demand from fans). “With dynamic pricing tools, venues will be able to retain economic value that is normally siphoned off by the secondary market, and to sell more of their tickets that go unsold today,” says Ticketmaster in a statement. Which you might not think would be good news for secondary ticketing site Get Me In which is owned by… Ticketmaster. Anyway, the new dynamic pricing tools will be rolled out this year to venues in the US, and it’ll tie in with Ticketmaster’s LiveAnalytics service to help those venues understand how and when to tweak prices. Source: Digital Music News

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