Google has announced that its YouTube videos are now being transcoded into the WebM format – an open media file format for video and audio which is being strongly backed by Google. “As we work to transcode more videos into WebM, we hope to reduce the technical incompatibilities that prevent you from accessing video while improving the overall online video landscape,” explains software engineer James Zern in a blog post. But the interesting stat is buried a bit lower down. “So far we’ve already transcoded videos that make up 99% of views on the site or nearly 30% of all videos into WebM.” So nearly a third of YouTube videos account for 99% of views, or to put it another way, more than 70% of videos account for 1% of views.

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