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Should Google buy Pandora? CNET thinks so…


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As Google’s cloud negotiations with labels reportedly head for deadlock, CNET’s Greg Sandoval has a fresh idea: perhaps Google should buy Pandora. “The online radio service has the kind of brand recognition and audience (80 million registered users) that YouTube had when Google acquired the video-sharing site in 2006,” he points out. “Pandora also possesses an established advertising business, something that YouTube lacked and something Google understands… Most importantly, Pandora has music… Wouldn’t it be better to be bargaining for cloud rights as the Web’s top radio service?”

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