The round – which takes Ticketfly’s total capital raised so far to $15 million – will be used to expand the companys’ platform, which is currently being used by hundreds of venues and promoters in the US. “Event ticketing is undergoing tectonic change — there is an appetite for better analytics and integrated technologies that drive the bottom line,” says CEO Andrew Dreskin. “It became clear early in our discussions with Mohr Davidow that they share our vision to bring more science and fan engagement to the world of event marketing and promotion.” Ticketfly’s focus on social promotion and analytics has been its USP, but it’s facing tougher competition from Ticketmaster, which announced its own analytics deal this week.

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