These services, also known as incentivised app installations, offer players of iOS social games free virtual currency or items if they agree to download another app, with a business model based around the developers or publishers of those other apps paying for every resulting installation. Now Apple has started rejecting apps and updates using these services, citing an existing developer rule barring developers from trying to “manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods”. At a stroke, the business models of companies like Tapjoy, Flurry and others are chopped – on iOS at least. Source: VentureBeat
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