UK supermarket chain Tesco has bought an 80% stake in streaming movies service Blinkbox, and while the focus is on films, the deal shows how Tesco is thinking when it comes to all forms of content. “The acquisition of Blinkbox, together with a range of other services currently in development, means we can link physical purchase of a product to the building of digital collections in a new and seamless way,” says UK CEO Richard Brasher. “Working with the Blinkbox team and our content partners, we will bring these compelling propositions to life for our customers.” Tesco’s ambitions in music are well known: last June, it was reported as working on a digital locker for music and movies with partner Blueprint Digital (Bulletin, 16-Jun-10). “The way it would work practically is that when you buy a disc in store or online, that title would be put up into your Digital Locker which would immediately be accessible from devices registered to that locker,” said Blueprint’s Richard Bron at the time. Source: PaidContent

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