50% of all Facebook Likes happen within 80 minutes of an item being posted on the social network, according to a new study by social media firm Visibli. 80% happen within seven hours, and 95% within 22 hours. That’s based on analysis of more than 200 million Facebook accounts. Visibli also dug into the performance of content posted by music artists, finding that their posts receive an average of 92 Likes each – nearly double that of media organisations and brands. The average artist page on Facebook gets around 87 Likes per 100,000 fans, too. However, Visibli also explains that the ‘most engaging’ Facebook page doesn’t belong to an artist, but instead is the page of auto maker Audi, which gets 228 Likes for every 100,000 users. Source: Billboard

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