Billboard’s Glenn Peoples has published a thoughtful article about what the recorded music industry can learn from TV/film service Netflix, which reported strong financials earlier this week. “With Netflix consumers have proven they will rent content – even re-run content – and stream it from the cloud. They will pay for digital content they could get for free through illegal means. They will pay if the service allows streaming through multiple devices – including mobile,” he explains. Other points: Netflix has a price that is “right for the product” – $7.99 for unlimited streaming, which he suggests is more attractive to consumers than $10 for music services. He also cites Netflix’s “incredibly helpful recommendations and constant improvement based on customer feedback” as other features worthy of emulation by music services. The comments on the article are well worth reading too, though, as readers get stuck in to the notion that music and video content can be compared in this way.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…