Music startup SoundCloud now has more than four million users according to TechCrunch, having added three million in the last year alone. The news comes as the company announces a new partnership with, the startup that’s been encouraging artists to recommend one another to their respective fanbases. Now, when bands create new promotions, they’ll be able to embed tracks from their SoundCloud accounts. Or, as TechCrunch explains it: “So, if Diddy is promoting my barbershop quartet on Facebook, his post to his fans will no longer just be limited to ‘Check out this hot new barbershop act’, it will give his fans an opportunity to actually hear my music, too.” More than 50,000 artists are currently using, with 16,000 having joined in the last month alone.

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