There’s a lot of buzz around Foursquare, Facebook Places and other check-in services, but how popular are they really? A new survey by digital agency Beyond offers up some stats, suggesting that 17% of the mobile population are using social location services. Which sounds low, but when people who aren’t using them were asked why not, 50% said they can’t because they don’t have a smartphone – indicating that penetration will rise as more people upgrade their handsets. That said, 48% of people who aren’t using check-in apps said privacy concerns were the reason too. Of the people who are checking in, 90% said they use Facebook Places, while 54% said they are motivated to share their location when discounts are involved. The survey was of more than 1,000 US consumers in mid-April.Read more:http://tinyurl.com/5tzr2nz
17% of mobile users are checking in with social location apps
