One of the big controversies around Apple’s new subscription rules on iOS is the question of user data. Newspapers and magazines want to know who their subscribers are, but Apple doesn’t want to give them that data. However, it emerged recently that app publishers ARE allowed to ask users for it using opt-in forms, requesting that users enter their name and postal address. Now there’s some data back from a publisher who’s doing it, saying that 50% of his users were happy to give their data. Music services might not be as laser-focused on getting this information as print publishers, but the knowledge that half of tablet owners are seemingly happy to share their details may be useful.Read more:http://tinyurl.com/628nbkk
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…