Nokia has finally pulled the plug on its Ovi moniker, announcing plans to rebrand all its services – music included – with the name Nokia. We sincerely hope the company didn’t pay a huge sum to a rebranding consultancy to make that decision. “By centralising our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike,” says EVP and chief marketing officer Jerri DeVard. It’s the latest in a series of sweeping changes since new CEO Stephen Elop joined the company last year. The process kicks off in July and August, but won’t be finished until the end of 2012. It means yet another name change for parts of Nokia’s music offering, with what remains of Comes With Music having only recently rebranded as Ovi Music Unlimited. Source: Mobile Entertainment

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