Twitter has been selling its Promoted Tweets, Accounts and Trends advertising for a while now, so how is it performing? Two reports on suggest that some of the early adopters have been less than impressed with the performance of ads on Twitter. “It’s more about image and branding. For a lot of small and medium-size businesses, if they spend $10,000 to $30,000 on a campaign they need to see a 4% to 5% return, and some require an 8% or 9% return (from direct sales),” explains Hilary Bressler of .Com Marketing. Meanwhile, another advertising exec, Craig MacDonald, says that “the click-through rates were paltry. My sense is they’re going to say ‘our money can be better spent elsewhere”. One reason music companies have been relatively shy of spending money on Twitter ads is that they’re getting traction without paying through their existing Twitter profiles. Source: AllTwitter

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